Our mission at Fresh® is simple. To make all natural products for men that smell great and arefree from harmful ingredients.

Most "soaps" that are sold today commercially are really detergents made with petroleum and petroleum by products, along with other harmful ingredients such as parabens. In the United States, since these products are not actually soap but detergents, they cannot by law even be called soaps. That is why all traditional manufacturers call them a "bath bar" or "body bar" since it is not even soap at all. These sneaky commercial "soap" makers even figured out that if they remove the natural moisturizing glycerin in soap, they could then sell it back to you in the form of lotions and creams (more petroleum products) after their soap dried out your skin.